The Creative Forward Fund supports creatives in the fields of design and crafts in Jordan whose income is currently lacking but has a firm idea e.g. of how to adapt their business to the ‘new normal of/ after COVID-19 or how to initiate a new project that is income generating. The Creative Forward Fund provides temporary financial support in order to kick-start and implements that idea. The funding instrument is aimed at freelance creative professionals and creative start-ups/companies whose work directly or indirectly has the potential to have a constructive influence on the cultural and creative industries in Jordan and the region. A special focus is placed on the topics of “innovation”, "ecological sustainability", "use of local materials" and "digitalisation".