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Product Design Fellowship Exhibition

Digital Product Design

Afaf Al Beshawi

The project Skatena aims to merge the skateboarding community and the art community in an interactive platform that sells physical products including skateboards and art made by a refugee or marginalized children to support their communities. It also sells digital products in the form of NFTs. Through my voluntary work with several community-based organizations, I teach art history, color theory, painting and local Jordanian artists to children in a safe environment and encourage them to lay out their anxieties on paper. This project is collaborating with 7hills skatepark which focuses on teaching children how to skate, then through our project, we add the art layer in order to create physical and digital products to support our mission.

About the fellow:
Afaf is a young multimedia artist/designer, an activist and a volunteer who always loves to be in a place full of diversity and creativity. She takes every opportunity that would help her career and the people around her, she skates, draws, plays with Daw (her cat) and watches sunrises and sunsets. She loves to be herself unapologetically.

Hend Badr

I often notice pieces of clothing thrown away randomly in trash cans. Also, I see unwanted foam and fabric inappropriately disposed of after their owners stop using them. That is why I wanted to find a new method to reduce burnt garbage by turning it into a new raw material to reuse it as a new product, and to help everybody get rid of extra clothing, curtains, and pieces of furniture or even pillows without throwing it in the trash. Now with a new interactive easy-to-use app this new service will allow users to help with the process of making the new product by providing unwanted extra fabric products and foam.

About the fellow:
Hend graduated from Zarqa University as a Graphic Designer amongst the top of her class. She worked as a designer at an NGO during her study and volunteered with EDU-Syria as well. Hend has always been passionate about arts and creativity, she continues to develop her skills and gain experience in order to serve her community.

Ayham Al-Hakim

Inspired by his family business in dentistry, Ayham created the Molar app for easier access to dental products. Molar is seeking the opportunity to provide the Jordanian market with an easy, fast and reliable dental solution from equipment and materials on time at affordable prices. The main purpose of this project is to provide dentists and technicians with a marketplace platform where they can find a variety of products that satisfy their needs of equipment and materials with a friendly user experience for both web and application users, also this eCommerce platform will make an added value for suppliers as it should increase the volume of their sales through the app.

About the fellow:
Ayham is passionate about graphic design, abstraction design and photography. He gained his experience from working on projects locally and globally.

Aya Abu Hummos

The project is a platform born from the needs of the book community in Jordan. It connects book lovers by enabling them to exchange books with each other and provides a marketplace for selling and buying used books. Raffi aspires to transform the experience of getting new books in Jordan into a fun and accessible one. Design and visual communication student and a multimedia designer who enjoys exploring and mixing different mediums of design while adding her own touch.

About the fellow:
Aya is an aspiring UX\UI designer and does illustration and photography as a hobby.

Jawad Hijazi

Based on his experience in fatherhood, Jawad recognized the need for an app that speaks to him as an Arab parent. Jawad felt inspired to develop an app that has helpful, straightforward features that cater to parents in the MEAN region and mostly, encourage fathers to be more involved in their children’s upbringing. The Maba app will be bilingual (Arabic and English).

About the fellow:
Jawad is a graphic designer with eight years of experience, in design agencies, in-house work as well as freelancing. His work encompasses printed and digital designs as well as UI/UX. Through his freelance work, Jawad had the opportunity to work on a wide variety of projects with organizations and companies based in Amman and abroad.

Farah Lababidi

Farah noticed the lack of platforms or websites that offer 2D or 3D models with Arab identities while designing. This observation served as an inspiration to create the website, which Farah hopes will inspire designers, particularly regional designers, to embrace their culture and ideas more. The website will give visitors around the world access to specific regional design-related content to showcase design identity.

About the fellow:
Farah is a multidisciplinary designer with an open mind. She enjoys conversing with people and meeting new individuals to see how they approach challenges as it’s an opportunity to develop professionally and develop ideas. She has a thorough understanding of design and how components work together, from the notion of space to the finished composition, to create a unified, unique, and resolved aesthetic.

Shatha Khalifeh

Working closely with various local art spaces and institutions in Amman, made Shatha aware of the challenges of providing lighting for galleries and artwork. Inadequate lighting could adversely impact the visual experience and undermine the beauty of the piece. Lemp-bug is an app that provides pre-set lighting design setup for theatres and galleries. By mapping out all the visual elements and the vision for the space, the app can recommend the best setup to improve the visual experience for the audience. Taking into account visibility, compositions, mood and atmospheres, revelation and shape, information regarding artwork, and all information related to light intensity, angles, colors, distributions, and technicality.

About the fellow:
Shatha is an emerging visual artist with a background in civil engineering. In the last two years, she has been developing a specific interest and passion for both lighting design and lighting art. She is currently pursuing independent research on light and how we can enhance visual experiences through the modulation of light.

Dua’a Abdelhadi

Noqta was born as a solution to a persistent problem that many of us have: massive paper waste in our daily lives. Despite the digital age we live in, notebooks are still our best friend as many of us enjoy putting pen to paper every once in a while. It gives a sense of peace, can provide new insights, and also proves to be useful for processing complex information. Pages often become full of notes, and filled notebooks tend to end up in the trash or a drawer. Noqta aims to reduce paper consumption and provide sustainable products that can be reused many times. Noqta products target eco-conscious users, and people who are looking for ways to reduce paper consumption with minimal adaptation.

About the fellow:
Dua’a has a background in engineering; however, she appreciated the arts ever since she was little and always found a way to come back to them. Dua’a also loves stationery, journals, and planners, and she is passionate about creating sustainable home decor pieces from eco-friendly materials.

Jumana Aqqad

This platform was started by a crochet lover who enjoyed the satisfying process of knitting in patterns and admired the final 100% handmade product. Being loyal and committed to my community, and connected to my land and culture, I decided to get involved with other women from my community -and maybe other communities- to create a stylish, sustainable and 100% cotton handmade bag from knitted granny squares. I aim to tell a story, empower women, systematize handmade production and deliver a product that is fashionable and durable. TOTE is an online store for tote bags, in which people worldwide can learn stories, shop for tote bags and get involved in the creation of the product by donations or knitting.

About the fellow:
Jumana is a graphic designer with a curious mind that never stops experimenting, a huge passion for different arts and crafts and a connection to the community that pushes her to celebrate her culture in every way. After graduation, Jumana got introduced to product design and started to learn more about the creation process.

Hescham AlKarschan

AmmARts is a platform that gives people the chance to connect with public spaces through art and technology. The concept came about after noticing how I and my circle of friends are disconnected from our surroundings. This motivated me to carry out this project as an attempt to create a source that acts as a layer on top of our city. This digital layer reveals stories from individuals hoping to share their perspectives. It also raises the voices of local artists while simultaneously creating conversation pieces and a way for people to connect, with the aim of expanding to include historical and cultural places.

About the fellow:
Hescham is a multidisciplinary Jordanian artist that works mainly with digital mediums to explore the intersection between technology and human experiences, surfing around the physical and digital realms.

Lugine Hiary

Being an artist, I’ve always struggled to fit in with my local art community. I felt alienated and disconnected from it. However, after talking to other artists, I realized that I’m not the only one who struggles with this; many other artists also need a safe space where they can feel comfortable. This is where ARTTIVERSE comes in. With the help of ARTTIVERSE, we can support and highlight up-and-coming artists, make galleries accessible to everyone, and establish a network of artists. ARTTIVERSE’S added value is the monthly auction, where each artist with an account on the platforms gets to submit one piece of their work to be auctioned off.

About the fellow:
Lugine is an architect, self-taught artist, and soon-to-be user experience designer. Throughout her career, she dabbled in many different fields, from graphic design to designing furniture; however, user experience design is what she is passionate about. Lugine has always been a highly empathic person, and with UX, she gets to channel that.

Juman Al Omari

Art blocks are one of the most frustrating states that an artist can fall into. It can hold you back from creating and communicating your thoughts, which can keep us in a vicious cycle of stress that can stop us from creating and the stress from not creating. It was at this insightful moment that the problem area started taking shape. Artable is a tool that attempts to be the artist’s friendly art companion and help their creativity stay alive in various aspects. Artable is not another visual feeding platform, it is neither an interactive online community nor an inspirational tool. It is an individual progressive, highly personalized experience that helps artists in their creative journey in a gradual and fun way.

About the fellow:
Juman is an artist who is fascinated by storytelling. She studied Animation and worked in the creative force. Lately, she has been diving into the UI/UX field as a way to channel her analytical and creative skills in designing creative solutions!

Physical Product Design

Samira Al Khattab

The inspiration for cerakit was developed from custom-designed pattern tools and a demand for an activity kit where people can live the experience of working with clay and building the artwork from scratch at home as a therapeutic activity or as a team-building activity.

About the fellow:
Samira is a Jordanian artist based in Amman. She studied visual arts at the University of Jordan and founded The Terracotta Studio; a ceramic brand that focuses on utilizing 3D printing in the ceramic making process. She is currently developing a Ceramic kit -cerakit- designed to create an installation artwork using 3d printed patterns and stamps.

Haneen Khaleel
HOLO Experience

This device creates a Hologram Experience to visualize your creative ideas in 3D and 360 degrees without using any other equipment. The vision is to create different hologram desktop devices and experiences in different sizes according to the need, as the designer believes that holograms will be a great solution for companies, meeting rooms, entertainment and exhibitions. The device will include: USB cable, display screen, touch mini monitor, and speakers, the goal is to experience the hologram with all senses.

About the fellow:
Haneen has a background in architecture with a passion for science and technology, her intention is to use alternative realities and holograms in her life and work.

Isra’a Shraideh

Eura is a lighting unit that helps you to connect with your spiritual energy. Light dramatically affects our behaviours, feelings, and moods. While each color of our aura means something, the light around us is connected to our aura and plays an essential role in our actions and decisions. Eura is a light that helps you connect with your aura through the different colors of your choice. It’s a circular device made of RGB LED which rotates while the light goes through Plexiglass, each unique bent reflects strong visual elements and a variety of irregular shapes on any surface it lands on. The body is made of clay for a more earthy and natural look. You are just one button away from a fascinating experience.

About the fellow:
Isra’a is a visual communication designer. She is an innovative individual driven by her energy and feelings. She has a creative methodology for everything she creates and can take inspiration from every situation to turn it into an existing creation.

Aram Al Aswad

Fena’a is a table made with inlaid wood. The name is inspired by the word (Fena’a) which is a repetitive moment in time. Fena’a is a coffee table that values Palestinian heritage and embroidery patterns through exotic woods.

About the fellow:
Ahmad Aram found his passion in woodwork in 2018. From there, he participated in over 20 digital fabrication courses in order to merge different methods of making heritage furniture pieces.

Sirar Khawaja
Art from Earth

Although pottery has been our industry in the region for more than 5000 years, most of the clay industry in Jordan utilizes clay for pottery and ceramics that aren’t sourced locally. This project uses our land and soil to make pottery, which will add value to the ceramic industry in Jordan and ultimately reflect on the local economy and provide job opportunities for young people in Jordan. In the future, the designer wants to develop this project using digital fabrication techniques, which will allow for making hard, complicated shapes, and expand the range of possibilities.

About the fellow:
Sirar is a visual art graduate, social activist and creative designer who enjoys helping people through arts. Her goal is to employ art in all aspects of life, in order to get the appreciation it deserves in Jordanian society.

Nadeen Umair
What’s pUlP

What’s pUlP is an experimental project that focuses on making objects for indoor spaces using recycled paper waste. The project concept came after learning that 15% of solid waste in Jordan is from paper or cardboard. I decided to start working with up-cycled paper in my designs by using paper pulp mixed with binding materials. The main goal of this project is to reduce paper waste and to bring awareness to this topic by showing the possibilities of this material.

About the fellow:
Nadeen is a Jordanian interior designer, who mainly works with furniture design and material experimentation as a way of understanding the potential of every material and object of furniture.

Doa’a Al Hinty

Qamha falls between technology and nature; these designs are inspired by wheat spikes and grains. I started working on this collection by using digital fabrication such as 3D printing, CNC machines and laser cutting. In addition to learning about biomaterials which consist of eco-friendly and skin-friendly elements that are extracted from nature. This new experience in the world of design started with testing and creating samples which become an entry point for using natural materials in fashion.

About the fellow:
Doa’a is a fashion designer and a product designer. She graduated from the University of Jordan with a bachelor’s degree in biological sciences and started her first business as a designer in 2013, since that time she has participated in many courses and fellowship programs. Doa’a is also passionate about radio and TV presenting and has hosted radio programs.

Mohammad Suleiman

ModuChair is a sophisticated piece of engineering designed to the highest standards and machined with precision to provide a piece of furniture that is functional and elegant. ModuChair provides a solution for people with small places. On its own, it serves as a normal chair however, by combining two a table is formed which is achievable by the hinge design, it serves more than one purpose which reduces its impact on the environment having 4 units of ModuChair could provide 4 seating or 2 seating and a table while it’s made using recycled aluminium and plastics which makes ModuChair more sustainable.

About the fellow:
Mohammad was fascinated by the products around him, he used to take them apart and try to piece them back together like a puzzle. This led him to study engineering hoping that he could be designing structures. The reality was different, so Mohammad decided to go back to what he enjoined as a kid which is product design.

Omar Hussein

SAVE is a multi-use, space-saving and practical furniture piece. It has an easy-to-use mechanism, which is foldable, interchangeable and movable in order to give three different functions in one piece. It can be used as a regular chair that fits 2-3 people when one side is folded with a countertop behind, and a dining table when completely opened. This piece aims at introducing new ideas in furniture making, which is accessible, affordable and sustainable. Its flexibility helps it be used wherever.

About the fellow:
Omar is a design graduate from the University of Petra. Omar believes that interior design is about problem-solving rather than fabricating aesthetically pleasing designs. His work is driven by a deep passion to articulate unique stories and formidable points of view. His hobbies vary from an interest in photography to an admiration of fashion which is also reflected in his designs.

Hanna Bawab

Studies have shown that the prevalence of neck pain due to lap-top use is mostly due to poor posture such as slouching forward which is a leading cause of irritation while working. In addition, laptop users noted that the camera is too low making their image distorted while video conferencing. NajaStand in Arabic means “Success Stand” and is a laptop stand that raises the laptop to place the screen at eye level and the body takes a natural position. The raised camera makes one’s image look much better. NajaStand is lightweight and can be carried in a laptop bag. Likewise, it can be adjusted to 3 levels depending on the task being performed and the height of the user. It comes in several colours and can be personalized with a graphic on the back.

About the fellow:
Hanna is a product designer and design educator. He has a master’s degree and has been working in the design field since 2007. Hanna registered a patent and several industrial models at the Ministry of Industry, Trade and Supply. He strives to combine his passion for design and his ambition in academia.

Adel Qaddoumi

GHAR is a side table inspired by the mesmerizing caves that were shaped with time million years ago featuring the beauty of bedrock, sun rays, water and old sketches on the walls. In the past, people used grottoes to hide from cruel weather conditions, meditate, enjoy the cool breeze while reading or hang out with their loved ones. That explains the cause of this project. This side table features a fascinating interior with patterns inspired by old tribal symbols. The structure is made from plywood with intricately assembled natural walnut and maple wood veneers. The inside has suspended engraved acrylic sheets that reflect the lights, creating an illusion of a mystery passage. It also features a Bluetooth-controlled speaker with a beat-driven light show, where the 360° sound goes through the table structure to emulate the sound of a natural grotto.

About the fellow:
Adel is a designer and an engineer dedicated to making functional artistic furniture using digital fabrication and marquetry-developed techniques to feature the beauty of exotic wood and other materials with fascinating contemporary design. He is always trying to maintain the best quality possible by paying attention to every detail and testing the product in various environments.

Haneen Ja’afreh

Futoria is a line of wearables where art, fashion, technology, and sustainability meet. Influenced by the digitalization of the world and the opportunities modern technology provides, using 3D printing technologies and biomaterial research to provide high-quality innovative designs. Art speaks to emotions and intellect, it encourages us to look at things from a different perspective, and can raise awareness of our own prejudices and judgments as to what we endure.’ This collection is not necessarily about answers. It is about creating conversation, pointing the light on issues and giving voice to our inner self.

About the fellow:
Haneen is a multi-disciplinary designer with a background in architecture. Skilled in 3D design, illustration, and product development, Haneen has gained 9 years of experience in delivering high-quality innovative design projects in various domains. She is also 2022 Fabricademy alumni. Haneen is particularly interested in fashion design and textile innovations that can be sustained or recycled whether in biomaterial fabrication or 3D printing.

Tasneem Zraikat

A series of tiles and blocks made of local clay, goat hair, wool, and straw. Inspired by local traditional building methods and handcrafts, they serve as toxin-free insulating and decorative interior finishes. Most of the standard materials used in our spaces today contain high levels of volatile organic compounds (VOCs) that get emitted into the air that we breathe. Additionally, they are typically imported and not readily available. The materials used for the tiles and blocks are natural, reusable, and biodegradable, therefore there is zero waste involved. They are locally sourced, and the process involved in the production is energy efficient, giving them a very low carbon footprint. In addition to the environmental benefits, the process of sourcing the materials and building the necessary production tools supports local small businesses and helps to preserve the art of craftsmanship.

About the fellow:
Tasneem is a Jordanian architect and artist. She attained an undergraduate degree in Fine Arts before pursuing Master’s Degrees in Architecture and Construction Management, and has worked as a designer in New York, Washington DC, and Jordan. She has studied vernacular construction and classical architecture and is currently researching traditional architecture and materiality in Jordan through hands-on material explorations with clay and other local materials.