About this module
The Marketing Training was designed to identify the gaps and develop products/services based on the customers’ needs to generate profit in a sustainable timeframe. During the training, the startup learns the evolvement of the marketing mix from the traditional 4Ps to the extensive 8Ps, and learns how to plan a strategic marketing plan to create or strengthen its brand’s name in the customer’s mind, improve its service, open doors to new markets, generate new clients and retain existing ones by satisfying their desires and most importantly; maximize the return on investment spent on marketing to ensure effective spending and continuous growth.
About the facilitator
Mohammed Alafranji has more than 21 years of Marketing, Entrepreneurship and Business Acceleration. Experience in leading firms and organizations operating in Palestine & Jordan. Currently working as freelance consultant, Cofounder and Business development manager for Habaybna.net. Specialized in Mentorship & Entrepreneurship consultancy, coaching and training. His past experience was with HASSAD Agritech Accelerator as Program Manager, worked for PEPSI, MASSAR Associates, Paltel Group, DAI Global, Solutions Dev., TATWEER Business Services, JEFE, Parachute16, Al-Jidara and Al-Jude for Scientific Care [NewThink], worked on projects funded by USAID, World Bank, DFID/UKAID, GIZ, UNESCO and Swiss Agency for Development and Cooperation. He was responsible of designing, implementing and supervising Marketing Planning, Business Model Design, Marketing campaigns, business acceleration and incubation programs and Entrepreneurship Training and Capacity building activities using all needed tools within the available resources to provide accurate findings and the most truthful recommendations.